Oh, and we have a shiny new logo for #lodestar now! http://twurl.nl/l04rj6

This comment was originally posted on Twitter

I think the explanation is plausible if you start from already knowing what the system does.
But at first glance to the uninitiated, the logo and the name both conjure up an idea of some kind of sat-nav system, and the logo itself looks as though it might be related to MS Visual Studio.

Thanks for your feedback! The reason we chose not to use a name and a logo with a pun on electricity is that we want to focus on changing the energy behavior, and not solely on the measurement of electricity. But good to hear what it can be associated with. May work in the mark to make it right

I just saw the logo and don’t know much of the project.
I agree with David that it doesn’t immediately see an electricity meter.

However, I see a crossroad or a shift of direction. In this sense, if that is correct, I would suggest that the lime green arrow points towards the right (orientate towards a greener future) and that the orange one point to the left (old time – before the electric consumption awareness).

By the way, what font have you use? I like it.

Nice to hear from you!
You are right that the logo should symbolize directions. Lodestar will guide you in your electricity consumption.

The typeface is called Diavlo. It’s free and it is licensed for font embedding! You can download it from http://www.josbuivenga.demon.nl/diavlo.html