inUse Lab1

You remind me of… Impersonate a power meter or name your darling by Elin Henriksson

2009 July 21st
3 Comments

Already in the first week of this project we started to search for a product name. Today, four weeks later and hundred of notes with name suggestions, we still haven’t decided…

A name symbolizes a personality in some way or another. Is this product fun and humoristic, with a twist like Watts up?, Kill a Watt and Wattson, serious like Energy Tracking and Power Monitor, environment friendly like GreenBox and Ecosavers, or money saving like Smart Meter and Real-Time Pricing?

Stephen P. Anderson (A List Apart) argues, “In defense of eye candy”, that we cannot avoid to get affected by products and give them personality. He lays down that “We treat sufficiently advanced technology as though it were human.”

On the assumption that products have personality, people identify with (or avoid) certain personalities. – Think about how quickly we form expectations about someone simply based on how they dress or present themselves. (Stephen P. Anderson)

Our searching for a name is connected to the process of giving this product an identity. We try to find a link between target groups, function, affection, attraction, market position, and of cause our one preference of what we want to give life to.

Too much to link?! The backup plan is to create a name generator and have a game of Hazard…

Questions:

Does a power meter have a gender? Is it a mate, pet, family member, personal trainer, teacher or expert?

All suggestions are welcome :)

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3 comments to...
“You remind me of… Impersonate a power meter or name your darling”
Anders M

You have the name in one of the later postings: Watt Now

With or without exclamation point. In the pun tradition, which I prefer to the money-saving and regular/boring/descriptive kinds of names. But I’m not sure it’s the best for widespread adoption. Interesting to discuss where it fits in the product ecology, is it comparable to a step counter, DSL modem or a toaster? Personality or agent type, as mentioned, is also interesting of course.

AND:
How about enabling the viewing of full blog posts in a feed reader?


Emil Björklund

Anders: Thanks for the comments & suggestions! Also, sorry for the late approval of your comment + reply, we have been neglecting the blog a bit lately, but will try to get better. Watt Now is a good suggestion, we’ve been doing lots of iterations on the Watt + pun-line, but found that there were just too many competitors going down that route. We do have a name suggestion that is pretty much decided at the moment, and it’s one that is a bit more along the subtle/neutral lines, but may contain traces of pun. :-) We’ll post about that once it’s 100% and has a logo.

Edit: Looking into the feed issue, it’s set to full posts but apparently it’s not really working the way it should. I’ll dig into it and try to fix. Thanks for the heads up!

Edit again: Feed fixed! Seems to have been an issue with a buggy typography plugin that mangled the WP RSS output.


power meter Queen

Watt Now is a very good idea, I was also thinking of Watt else or Watt right. I would like too see your final choice. Good luck for this :)




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