You remind me of… Impersonate a power meter or name your darling
Already in the first week of this project we started to search for a product name. Today, four weeks later and hundred of notes with name suggestions, we still haven’t decided…
A name symbolizes a personality in some way or another. Is this product fun and humoristic, with a twist like Watts up?, Kill a Watt and Wattson, serious like Energy Tracking and Power Monitor, environment friendly like GreenBox and Ecosavers, or money saving like Smart Meter and Real-Time Pricing?
Stephen P. Anderson (A List Apart) argues, “In defense of eye candy”, that we cannot avoid to get affected by products and give them personality. He lays down that “We treat sufficiently advanced technology as though it were human.”
On the assumption that products have personality, people identify with (or avoid) certain personalities. – Think about how quickly we form expectations about someone simply based on how they dress or present themselves.
(Stephen P. Anderson)
Our searching for a name is connected to the process of giving this product an identity. We try to find a link between target groups, function, affection, attraction, market position, and of cause our one preference of what we want to give life to.
Too much to link?! The backup plan is to create a name generator and have a game of Hazard…
Questions:
Does a power meter have a gender? Is it a mate, pet, family member, personal trainer, teacher or expert?
All suggestions are welcome










“You remind me of… Impersonate a power meter or name your darling”